Kenzo Pour Homme

At first, I really loved this image, but I realized I hadn’t perceived it correctly. I thought it was one photo with two different color schemes, but it turns out to be two separate images: In the upper photo, it's the sea and the sky, and in the other one, we see the man looking at the sea as well, but in black and white.

The thing is, I keep seeing them separately; to me, those two photos aren't really merging into each other; they don’t seem to share the same concept that would unite them.

In this ad design, I would change just one small thing to suit my taste: I would crop out the sea in the upper photo. I can explain what difference this detail could make: it would create a different association.

Now it's as if the man were looking up at a different world, a different sky above him, where he sees something new and fresh—something that has not yet been seized (and the two different color schemes make us perceive the duality of the worlds). Maybe that other world seems far away, but there's something for him up there, in the blue sky, and that's the type of association I would like to create.